Vacature Courses - PHD Programmes

Aims

The main goal of the course is to familiarize students with key areas of marketing research as well as with different methodological approaches that are influential in marketing. Thus, the course will cover a wide variety of topics and perspectives, spanning consumer behavior, marketing strategy, and quantitative marketing topics. The broad set of topics and methods reflects the diversity of marketing research. You are not expected to pursue research in all of these areas in the future. Rather, we would like the course to help you understand the field and form a clearer idea of what area might be most suitable for you.

Information

The course will cover ten separate, but connected, topics in marketing. Each session will be taught by a different faculty (for questions about the overall course structure or other general matters, contact , the course coordinator). The selection of topics is made by the marketing faculty based on their beliefs about what topics are currently the most timely and relevant in academic marketing research. Some sessions will deal with a relatively well-defined and limited range of issues. Others will cover broader ground, providing a primer to entire sub-fields. Most sessions will be directly related to the research conducted by the respective faculty member, so students are taught by world experts in the domain of every session. The combination of sessions should provide a high-level entry point into academic marketing research.

Materials

Selected academic articles

Course

Level Advanced Specialisation Code BERMASC040 ECTS 5 Study year 2023/2024 Language English Faculty Erasmus Research Institute of Management (ERIM)

Functie:	phd programme
Startdatum:	18-11-2023
Ervaring:	Ervaren
Educatielevel:	WO
Contracttype:	Vast
Salaris:	onbekend – onbekend
Uren per week:	1 – 40

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