Vacature Web Consultant

Published Wednesday 18 Oct 2023

Deadline Tuesday 31 Oct 2023

Job type Professional Services

Organisational unit Rotterdam School of Management (RSM)

Employment 1 fte - 1 fte

Join our dynamic team as a web consultant and embark on a journey to elevate the online presence of one of Europe's top business schools.

Rotterdam School of Management, Erasmus University (RSM) is renowned for excellence in education and research, and now we're on a mission to further enhance our digital footprint. In your role as web consultant, you join our Digital Projects and Services (DP&S) team and report to the DP&S manager. Your mission: to provide the best digital experience of the RSM brand via RSM.nl.

In this role you:

Work with internal clients to initiate and manage web optimisation projects on rsm.nl

• Conduct regular audits on sections of the website in which you assess the performance of the webpages.
• Use insights from web optimisation tools to formulate advice on how to improve CRO, SEO and usability of web pages to drive conversion and match the RSM brand.
• Align with stakeholders and coordinate the hypotheses testing - whether that be through running A/B tests or implementing changes directly - and monitor performance shifts over time. You're also in charge of gathering, analysing and presenting the results.
• Be a part of the creative ideation process in creating new projects to further advance the digital marketing and communication instruments of RSM.

Conduct user experience (UX) and market research

• Design, plan and conduct user research for various purposes, such as ideation, testing prototypes and optimising webpages.
• Create reports for various audiences and use insights to help internal clients align their marketing efforts with the needs of the target audiences.
• Contribute to building a user research repository to serve as the organisation's source-of-truth for user insights and best practices.
• Collect and analyse data on competitors (benchmark analysis).

Educate and consult our web editors' community

• Keep internal clients updated on the latest developments of our content management system (CMS) TYPO3 and relevant digital marketing topics such as SEO and UX.
• Provide tools and training to internal clients on UX methodologies.
• Organise knowledge sharing sessions to enhance the knowledge of web editors on UX and digital marketing topics.

Coach junior team members

• Work closely with student assistants (SAs) who can support you on various projects.
• Support SAs in their personal and professional development journey at RSM by giving feedback and including them in projects that enable them to reach their learning goals.

Your experience and skills:

• Experience in using tools like Google Analytics 4 and heatmaps to track website traffic, user behaviour and engagement metrics.
• Ability to interpret data and analytics to identify areas for improvement in terms of user experience, page performance and conversions.

User experience (UX):

• Ability to conduct user experience audits and suggest improvements for intuitive navigation, clear calls-to-action and overall user satisfaction.
• Familiarity with usability testing and A/B testing methodologies to enhance the user experience.

• Understanding of Search Engine Optimization (SEO) techniques to ensure the website ranks well in search engine results.
• Knowledge of keyword research and on-page optimisation to improve the website's visibility.

• Have a high command of written and spoken English (C1)

• Effective communication with stakeholders, clients and team members to understand their needs and translate them into actionable recommendations.
• Clear and concise communication of technical concepts to non-technical individuals.

• Ability to diagnose and troubleshoot issues related to website functionality and performance.
• Creative problem-solving to find innovative solutions for enhancing the website's features and functionality.

Project and stakeholder management skills:

• Skills in managing projects related to website improvements.
• Understanding of project timelines, resource allocation and coordination with the various teams involved.

You get bonus points if you:

• Have full-time availability (40 hours a week)
• Are available from November 2023 or earlier
• Are familiar with TYPO3 and Drupal
• Have experience using Monday and Miro
• Know your way around Google Tag Manager
• Have intermediary Dutch language skills (B1)
• Like to feed your team 😊

Your required competencies

For this role, you possess:

• Expertise on digital marketing topics such as SEO and CRO and a passion for delivering excellent online user experiences.
• The ability to closely follow changes and trends in the online industry and find ways of creative translations to meaningful new projects and initiatives.
• Confidence and proactive, self-driven behaviour.
• A quick and efficient work style with an eye for detail and high standards of delivery.
• A desire and willingness to learn with a 'can do' approach and a commitment to support others with your customer-oriented skills.
• Responsiveness and can adapt to changing circumstances, whilst maintaining delivery of core goals and priorities.
• Patience, dedication and excellent interpersonal skills with the ability to integrate successfully into a team and work independently.

We offer you:

• Flexibility and blend: Enjoy a blend of remote and in-person work, tailored to your needs and team dynamics. Weekly in-person meetings keep us connected and energised.
• Competitive compensation: Enjoy a competitive salary within the VSNU scale 10 range (€3,226 - €5,090 gross per month), reflecting your expertise. The attractive benefits package includes an end-of-year bonus of 8.3 per cent and a holiday allowance of 8%, which means your yearly gross salary will be between €45,022 - €71,036.
• Time to recharge: Embrace a generous leave policy of 41 days plus 2 extra days for personal development (based on a full-time contract), ensuring a well-deserved work-life balance.
• Learning and wellbeing: You get a yearly personal development budget of 500 euros, free access to GoodHabitz and other campus facilities such as the university library, and a discount on an Erasmus Sports centre gym membership.
• Networking opportunities: Foster invaluable relationships and connect with like-minded professionals across RSM, Erasmus University, digital agencies and academia through various networks like The Force, Young@EUR, Erasmus Pride, etc.
• A caring and collaborative team: Thrive in an informal, caring and collaborative team of seven digital heroes, where your ideas are valued. Relax with your colleagues during frequent fun team outings.
• Travel costs reimbursement and bike plan

Erasmus University Rotterdam aspires to be an equitable and inclusive community. We nurture an open culture, where everyone is supported to fulfil their full potential. We see inclusivity of talent as the basis of our successes, and the diversity of perspectives and people as a highly valued outcome. EUR provides equal opportunities to all employees and applicants regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, functional impairment, citizenship, or any other aspect which makes them unique. We look forward to welcoming you to our community.

Erasmus University Rotterdam (EUR) is an internationally oriented university with a strong social orientation in its education and research, as expressed in our mission 'Creating positive societal impact'. EUR is home to 3.700 academics and professionals and almost 33.000 students from more than 140 countries. Everything we do, we do under the credo The Erasmian Way - Making Minds Matter. We're global citizens, connecting, entrepreneurial, open-minded, and socially involved. These Erasmian Values function as our internal compass and create EUR's distinctive and recognizable profile. From these values, with a broad perspective and with an eye for diversity, different backgrounds and opinions, our employees work closely together to solve societal challenges from the dynamic and cosmopolitan city of Rotterdam. Thanks to the high quality and positive societal impact of our research and education, EUR can compete with the top European universities. www.eur.nl .

Faculty / Institute / Central service

Rotterdam School of Management, Erasmus University (RSM) is one of Europe's top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam - a vital nexus of business, logistics and trade. RSM's primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China. www.rsm.nl

The role of the Corporate Marketing and Communications Department is to increase external and internal recognition and support for the School's activities and programmes by offering a marketing and communications resource for the school. CMC is responsible for the brand image of the school and ensuring it is communicated consistently across the whole programme portfolio. The department offers a number of services that aim to assist and guide programmes and academic departments with their marketing and communication efforts.

Are you ready to make your mark in the digital realm of academia? Send us your application! Please apply by uploading a cover letter and resume before Wednesday, 1 November.

For questions about this vacancy, please contact , DP&S manager via .

1. Web consultant

Functie:	web consultant
Startdatum:	18-10-2023
Ervaring:	Ervaren
Educatielevel:	WO
Contracttype:	Vast
Salaris:	3226 – 5090
Uren per week:	40 – 40

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